METT Social
Social media that actually sounds like you — and actually works.
Full-service content strategy, production, and management for founders, creatives, and brands who care about craft.
What We Do
Four services. One system. Measurable results.
Built for people who refuse to sound like everyone else.
Content Strategy
A content system mapped to your actual business goals — not vanity metrics. Platform-specific, voice-specific, conversion-specific.
Production & Editing
Short-form video, long-form, static, carousels. Shot, cut, captioned, and scheduled. Cinematic where it counts.
Channel Management
Posting cadence, community, DMs, analytics. The boring operational work that actually makes a channel grow.
Founder & Personal Brand
Done-with-you content for founders, creatives, and executives who want authority without the cringe.
Clients & Partners
Trusted by people who hire carefully.
What Clients Say
“McAuley is a natural interviewer on top of being a social media guru. He brings an engaging, consistent and exciting approach to content creation. Definitely an asset for anyone looking to build their social media presence. Cannot recommend enough.”
Nick Stepowyj
President, The Ron Galella Foundation, Inc.
Book A Call
Let’s see if we’re the right fit.
30 minutes. No pitch deck. Tell me where you are, where you want to be, and we’ll figure out whether we can get you there.
- Honest audit of your current content
- Strategy recommendations you can use even if we don’t work together
- Clear next steps — or a clear “not yet”
Why We’re Different
We don’t do the agency playbook.
Most agencies sell templates. We build systems — around your voice, your audience, your goals.
Voice-first, not template-first
We study how you actually talk. The content sounds like you, because it is you — sharpened.
Craft over volume
Three exceptional posts beat thirty average ones. We ship fewer, better assets — consistently.
Owner-operator access
You work directly with me. No account manager buffer. No passed-down strategy.
Measured against revenue
Likes are a signal, not a goal. We track what moves the business.
No long-term lock-ins
Month-to-month after the initial 90 days. Stay because it works, not because you’re stuck.
Built by a storyteller
Filmmaker-interviewer-journalist first. Marketer second. It shows in the work.
Build Something That Lasts
Your audience is waiting for work that’s worth their time.
Let’s build a channel you’d be proud to put your name on — because it has your name on it.