How Men Cried on My Shoulder at Sundance┃Cole Webley Interview

About This Episode

About the Guest

Cole Webley is an acclaimed director known for a body of work that balances cinematic scale with a profound, grounded humanity. His storytelling often focuses on the quiet, evocative moments that define the human experience, a skill that has made him a sought-after voice for some of the world’s most recognizable brands.

Webley’s directorial style is characterized by its visual intimacy and emotional resonance. He has helmed major global campaigns for clients such as Apple, Nike, Google, and Budweiser, earning numerous accolades including Cannes Lions, D&AD pencils, and One Show awards. His commercial for Budweiser, “Born the Hard Way,” became one of the most talked-about spots in Super Bowl history, praised for its timely narrative and epic craftsmanship.

Beyond the world of advertising, Webley is a dedicated filmmaker committed to exploring complex characters and social themes. Whether working in short film, music video, or commercial formats, his work consistently strives to find the extraordinary within the ordinary, bridging the gap between high-concept filmmaking and authentic, raw emotion.